We're rewarding the ones who never followed
The Herd
Not a herd you follow. One you lead.
Join The Herd
How It Works
Once you reach a minimum spend of R9,000 over your customer lifetime, online, you'll automatically be entered into the relevant tier using the email address you use to checkout. Already spent R9,000 or more at Umvemnyama? You're already part of the herd.
Your tier is based on total lifetime spend — it never resets. The more you wear, the higher you climb: Stray, Outcast, then Renegade. Each rank unlocks more than the last.
Rewards apply automatically at checkout once you qualify. No codes, no waiting — just log in with the email tied to your purchase history and your tier benefits are active.
Stray
Lifetime spend of R9,000 to R15,000
- Unlock discounts on select products
- Birthday surprise every year
Outcast
Lifetime spend of R15,000 to R25,000
- Unlock higher discounts on select products
- Second priority for exclusive release of new products
- Free shipping, always
Renegade
Lifetime spend of R25,000+
- Unlock the highest discounts on select products
- First priority for exclusive release of new products
- Receive free access to select events
- A direct line to the team
Herd-Only Perks
*Exclusive to your tier
Product Discounts
Every month, you'll unlock discounts on select products.
Early Access
Get access to shop new drops before anyone else.
Event Access
Top tiers gain free access to select events.
More Rewards
We're just getting started. More rewards coming soon!
Coming to The Herd
Herd Sessions.
We're not just building a clothing brand. We're building a culture — and it doesn't live online.
Herd Sessions is where it gets real: pop-ups, listening sessions, and nights built around music, art, and the people who wear Umvemnyama loudest. Local creatives. Local sound. One room, one tribe — the ones who never followed the crowd, finally in the same place at the same time.
Gold tier gets first access. Everyone else gets the next best thing — an alert the second tickets open.
Get notified first